Mailchimp
The best-known email platform, now with Intuit Assist AI
Mailchimp remains the email tool most people have heard of: templates, newsletters, automations and a free plan for small lists. Intuit Assist drafts…
Klaviyo
E-commerce email and SMS with AI segments and flows
Klaviyo is the default email and SMS platform for Shopify and other e-commerce stores. Its AI writes subject lines and flows, predicts churn and builds segments from purchase data. Pricing scales with active profiles, so it gets expensive as your list grows.
Idéal pour: Shopify and DTC stores
Ce qui marche
- Deepest Shopify integration
- Predictive analytics on customers
- Flows library for e-commerce
Ce qu'il faut savoir
- Cost rises fast with list size
- No public affiliate program, agencies only
Alternatives
Brevo
Affordable email, SMS and CRM billed by sends, not contacts
Brevo (formerly Sendinblue) charges by emails sent rather than contacts stored, which makes it far cheaper than Mailchimp for large but quiet lists…
HubSpot (Breeze AI)
CRM and marketing platform with Breeze AI agents built in
HubSpot's free CRM is the reason many small businesses start here; Breeze adds AI agents for content, prospecting and customer service across…