Shopify
The leading store platform, with Magic and Sidekick AI
Shopify is where most serious online stores run. Shopify Magic writes product descriptions and emails, Sidekick answers questions about your store…
Ecwid
Add a store to any existing website in minutes
Ecwid (by Lightspeed) drops a full store into a site you already have, whether it is WordPress, Wix, Squarespace or plain HTML, and syncs it to Instagram, Facebook and marketplaces. The free plan ended in March 2026; Starter at $5 covers 10 products.
Ideale per: adding a shop to an existing site
Cosa funziona
- Works on top of any site
- No transaction fees
- Multichannel selling
Cosa sapere
- Free plan is gone
- Design is limited to the widget
Alternative
Wix
Mainstream site builder with an AI generator and huge app market
Wix's AI builder asks a few questions and produces a complete site with text and images, which you then edit in the classic drag-and-drop editor or…
WordPress.com
Managed WordPress from Automattic with an AI writing assistant
WordPress.com runs WordPress for you with hosting, updates and security handled, and adds an AI assistant for writing posts and building pages. The…