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Every AI story worth reading, collected hourly from the labs, the tech press, research and the creator economy. Sorted by time, grouped by topic.

3,521 stories · Every headline links to the original publisher. HapnGo curates and groups; we do not copy articles.

Creators & Marketing Search Engine Roundtable

Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings

AI summary A weekly search recap reported two bouts of Google ranking volatility and said AI Overviews now appear on more than 80% of Google queries. A small study put the click-through rate for AI Overviews and AI Mode at 0.9%. Google is expanding AI Mode ads to more countries, testing sponsored products mixed with organic ones, and said AI Mode ads currently earn less than traditional search ads. In earnings, Google's ad revenue rose 10.5% with total revenue up 25%, while Bing ad revenue grew 12% and overall revenue 19%.

Creators & Marketing Search Engine Roundtable

Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

AI summary Cyrus Shepard blocked a site from appearing in Google's AI Overviews and AI Mode using the generative AI opt-out controls, then compared traffic data. He estimated that impressions in those AI features produced a click-through rate of roughly 0.9%, and they made up about 8% of the site's total impressions. While the site was excluded, clicks on its regular organic results also fell, which Shepard described as a possible "Search SERP Halo Effect". He acknowledged the case study was small, and AI Overviews kept appearing on the results pages throughout the test.

Creators & Marketing Search Engine Roundtable

Google & Bing Halloween Search Easter (Pumpkin) Eggs

AI summary Google and Bing have each added a Halloween-themed surprise to their search results for the holiday. Searching for Halloween on Google prompts users to pick a costume with help from AI Mode. On Bing, a ghost drifts across the results page and bursts into candy when tapped.

Creators & Marketing Search Engine Roundtable

Google's Gary Illyes: AI Made Bot Impersonation Worse

AI summary In an interview on the Odys Podcast, Google's Gary Illyes said AI is behind the growing problem of rogue crawlers posing as Googlebot, as firms hunt for content to train their models. He noted that faking a crawler's user-agent takes about 30 seconds, and his honeypots caught such requests arriving from IP addresses with no link to Google. Illyes advised site owners to check IP ranges and reverse DNS, and called robots.txt a suggestion, not a security tool. He also discussed Web Bot Auth, which relies on cryptographically signed requests, and an early idea for crawler reputation scores.

Models & Labs Search Engine Roundtable

Google Gemini Stopped Attaching UTM Parameters To Cited URLs

AI summary Google appears to have dropped the utm_source=gemini tag it began adding to cited links in Gemini responses in early September, with the tags disappearing around September 28. Natzir shared a chart showing the tagged traffic rising over three weeks before vanishing abruptly. Desktop Gemini still sends gemini.google.com referrer data, and those visits held steady, while the iOS app sends no referrer, so its traffic shows as Direct in GA4. Google's John Mueller said on Reddit he had noticed the tags roughly a month earlier.

Creators & Marketing Search Engine Roundtable

Google Search May Be Bringing Back 100 Search Results Parameter

AI summary Brodie Clark reported on X and LinkedIn that Google appears to have restored the num=100 URL parameter, which shows 100 results on one page, at least partially. He said he spotted it in a URL after clicking a knowledge panel result and saw 99 organic listings. Google had removed the option in September 2025 as part of efforts to stop crawlers from scraping its results, and attempts to reproduce the behavior across several browsers failed. Clark also said SERP Lens data shows /goto links getting around earlier workarounds.

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