Google’s Ads Decoded Explores How AI Is Changing Search Behavior
AI summary In an October 28 episode of its Ads Decoded series, Google Ads Product Liaison Ginny Marvin and Search data science VP Shivani Mohan discussed how people use AI-powered Search. Google says questions typed into AI Mode are three times longer than classic searches, and a U.S. report from May 2026 puts multimodal queries at over one in six AI Mode searches. Marvin told advertisers planning for 2027 that discovery now begins well before purchase decisions. Mohan said users still value forums, podcasts and videos for firsthand experience alongside AI summaries.