Canva
Drag-and-drop design suite with AI generation built in
Canva is where most non-designers make social posts, decks and print. Magic Studio adds text-to-image, background removal, Magic Write and AI video…
Directory
AI tools directory
Tools we have used or tested, with real pricing, honest cons and the alternatives. Updated as the market moves.
CapCut
Free video editor from ByteDance with AI captions and effects
CapCut is the editor behind a huge share of TikTok and Reels content. It is free to use with auto captions, background removal, text-to-speech and…
ChatGPT
OpenAI's flagship assistant for chat, images, code and research
The default AI assistant for most people. It handles writing, coding, image generation, file analysis and web-grounded answers in one chat. The Free…
Claude
Anthropic's assistant, strong at long documents and careful writing
Claude is the assistant many writers and developers reach for when tone and nuance matter. It works well with long documents, keeps a steady voice…
Cursor
The AI-first code editor most startups switched to
Cursor is a VS Code fork rebuilt around AI: predictive Tab edits, codebase-aware chat and background agents that take a task and return a diff. It is…
ElevenLabs
The most natural AI voices, plus cloning and dubbing
ElevenLabs sets the bar for text-to-speech: expressive voices in 30+ languages, instant and professional voice cloning, dubbing, sound effects and…
Gemini
Google's assistant, tied into Workspace, Search and Veo video
Gemini lives inside Gmail, Docs, Drive and Android, which is its real advantage: it can read your own files and mail. The Google AI Pro plan adds the…
GitHub Copilot
The most widely used AI pair programmer, inside your editor
Copilot lives in VS Code, JetBrains, Neovim and GitHub itself, offering completions, chat and an agent mode that opens pull requests. The free tier…
Grammarly
Grammar and clarity checker that works in every app
Grammarly checks spelling, grammar, tone and clarity wherever you type, from Gmail to Google Docs to Slack. The free tier catches the basics; Pro…
Microsoft Copilot
Microsoft's assistant inside Windows, Edge and Office
Copilot is the AI built into Windows, Edge, Word, Excel and Teams. The free consumer version is a capable chatbot; the paid versions matter when you…
Midjourney
The image generator most people rate highest for style
Midjourney is still the benchmark for aesthetic quality. It now runs on the web as well as Discord, with editing, style references and a video model…
Perplexity
AI answer engine that cites its sources
Perplexity is a search engine that answers in prose and shows where each claim came from. It is the quickest way to get a sourced overview of a…
10Web
AI-generated WordPress sites on managed Google Cloud hosting
10Web generates a WordPress site from a description or recreates an existing one, then hosts it on managed Google Cloud with a page-speed booster…
AdCreative.ai
Generates and scores ad creatives for Meta, Google and more
AdCreative.ai produces banner and video ad variations from your product, logo and copy, then scores them for predicted performance. It is useful for…
Adobe Firefly
Adobe's commercially safe generator inside Photoshop and Express
Firefly is trained on licensed and public-domain content, which is why agencies use it when legal sign-off matters. It powers Generative Fill in…
Adobe Podcast
One-click audio clean-up that makes cheap mics sound studio-grade
Adobe Podcast's Enhance Speech removes noise and room echo and makes a laptop recording sound like a booth. The free tier handles an hour a day…
Ahrefs
Backlink and keyword data that SEOs trust most
Ahrefs is the tool SEOs pick for backlink data and its Site Explorer, Keywords Explorer and content tools are excellent. The $29 Starter plan finally…
Bolt.new
StackBlitz's in-browser full-stack app builder
Bolt runs a full Node environment in your browser tab and builds, edits and previews apps from prompts. It supports many frameworks, connects to…
Brevo
Affordable email, SMS and CRM billed by sends, not contacts
Brevo (formerly Sendinblue) charges by emails sent rather than contacts stored, which makes it far cheaper than Mailchimp for large but quiet lists…
Claude Code
Anthropic's terminal agent that works across your whole repo
Claude Code runs in your terminal or IDE and takes on multi-file tasks: read the codebase, plan, edit, run tests, open a PR. It is included with…
Clearscope
Premium content optimiser used by large content teams
Clearscope grades content against the SERP with a simple A-to-F score and keeps reports clean enough to hand to writers. It now tracks how your pages…
Consensus
Search engine for scientific evidence with a yes/no meter
Ask a question and Consensus finds the papers that answer it, then shows a meter of how many say yes, no or maybe. It is the fastest way to check…
Copy.ai
Copy generator that grew into a go-to-market workflow platform
Copy.ai still writes ads, emails and landing pages, but its main product is now workflow automation for sales and marketing teams: enrich leads…
Descript
Edit video and audio by editing the transcript
Descript transcribes your recording and lets you cut it by deleting words in the text. It removes filler words, fixes eye contact, generates a clean…
Durable
Website in 30 seconds plus CRM and invoicing for solo businesses
Durable builds a complete small-business site from your trade and location in under a minute, then adds a CRM, invoicing and an AI assistant. It is…
Ecwid
Add a store to any existing website in minutes
Ecwid (by Lightspeed) drops a full store into a site you already have, whether it is WordPress, Wix, Squarespace or plain HTML, and syncs it to…
Elicit
Research assistant that searches and extracts data from papers
Elicit searches 138 million papers, summarises the findings and extracts data into a table you can compare across studies. Paid plans add…
Fathom
Free AI notetaker with unlimited recordings and summaries
Fathom's free plan is the most generous in the category: unlimited recordings, transcripts and summaries with no time limit. Premium adds advanced…
Figma AI
AI features inside Figma, including Make for prompt-to-prototype
Figma's AI layer adds prompt-to-design (Figma Make), auto-renaming layers, visual search and content generation inside the tool most product teams…
Fireflies.ai
Meeting notetaker with strong CRM and workflow integrations
Fireflies records and transcribes meetings, then pushes notes and action items into Salesforce, HubSpot, Slack and Notion. Its AskFred chat answers…
FLUX (Black Forest Labs)
Open-weight image models from the original Stable Diffusion team
FLUX is the model family behind many of the best photorealistic generators, built by the researchers who created Stable Diffusion. Developers use it…
Framer
Design tool that publishes real websites, with AI generation
Framer lets designers build and publish polished marketing sites without code: Figma-like canvas, animations, CMS and hosting, plus AI that generates…
Frase
Research, brief and draft SEO content in one editor
Frase pulls the top results for a query into a research panel, builds an outline from them and helps you draft and optimise in the same place. It is…
Gelato
Print on demand produced locally in 30+ countries
Gelato routes each order to a printer near the customer, which means faster delivery and lower shipping for international sellers. The free plan…
Grok
xAI's assistant with live X data and a blunt personality
Grok is xAI's chatbot, available on grok.com, in the X app and as a standalone app. Its edge is real-time access to X posts and a less filtered tone…
HeyGen
Avatar and video-translation tool popular with creators
HeyGen is Synthesia's main rival, with a creator-friendly price and a standout video translation feature that redubs your video in another language…
Hostinger
Cheap hosting with an AI website builder and free domain
Hostinger bundles web hosting, a drag-and-drop builder with AI site generation, and managed WordPress at some of the lowest prices around. The…
HubSpot (Breeze AI)
CRM and marketing platform with Breeze AI agents built in
HubSpot's free CRM is the reason many small businesses start here; Breeze adds AI agents for content, prospecting and customer service across…
Ideogram
Image generator that renders readable text and logos well
Ideogram's strength is text inside images: posters, logos, packaging mock-ups and social graphics where the words have to be spelled correctly. The…
InVideo AI
Prompt-to-video with stock footage, voiceover and AI models
InVideo AI writes a script, picks stock or generated footage, adds voiceover and subtitles, then lets you edit by typing instructions. Higher tiers…
Jasper
Marketing-focused AI writer with brand voice and campaign tools
Jasper started as a copywriting assistant and has become a marketing content platform: brand voice, style guides, campaign workflows and image…
Klaviyo
E-commerce email and SMS with AI segments and flows
Klaviyo is the default email and SMS platform for Shopify and other e-commerce stores. Its AI writes subject lines and flows, predicts churn and…
Kling AI
Kuaishou's video model, strong on motion and realism
Kling from Kuaishou is one of the most capable video generators for realistic motion, long clips and lip-synced speech. It is credit-based with a…
Krea
Real-time canvas that runs many image and video models
Krea's trick is real-time generation: sketch or move shapes and the image updates as you go. It also aggregates third-party models (FLUX, Kling, Veo…
Leonardo.ai
Image platform with fine control, models and daily free tokens
Leonardo (now owned by Canva) gives you more knobs than most generators: custom models, element presets, character reference and an upscaler. Its…
Looka
AI logo maker with a full brand kit for small businesses
Looka generates logo options from a few style preferences, then sells you the files one-off or a Brand Kit subscription with 300+ templates for…
Lovable
Prompt-to-app builder that produces real React and Supabase code
Lovable turns a description into a working web app with a React front end and Supabase back end, and syncs the code to GitHub so developers can take…
Luma Dream Machine
Luma's Ray video models with a clean creative app
Dream Machine wraps Luma's Ray video models and Photon image model in a simple board-based app, on web and iOS. Keyframes, extend, loop and camera…
Mailchimp
The best-known email platform, now with Intuit Assist AI
Mailchimp remains the email tool most people have heard of: templates, newsletters, automations and a free plan for small lists. Intuit Assist drafts…
Make
Visual automation builder with cheaper operations than Zapier
Make (formerly Integromat) lets you draw automations as scenarios on a canvas, with branching, iterators and error handling that Zapier hides. It has…
Manychat
Instagram, WhatsApp and Messenger DM automation for creators
Manychat is the tool behind the comment-to-DM funnels you see on Instagram: reply a keyword, get a link. It automates DMs across Instagram, Facebook…
Mistral Le Chat
Europe's assistant from Mistral, fast and affordable
Le Chat is Mistral's consumer assistant, built on the French lab's open-weight models. It is quick, EU-hosted and cheaper than the US flagships, with…
Motion
AI calendar that schedules your tasks around your meetings
Motion takes your task list, deadlines and calendar and builds your day automatically, reshuffling when meetings move. It now includes project…
Murf AI
Studio-style voiceover tool for e-learning and explainers
Murf pairs a large voice library with a timeline editor where you sync narration to video and music, tweak pitch and emphasis, and collaborate with a…
n8n
Open-source workflow automation you can self-host for free
n8n is the automation tool developers prefer: source-available, self-hostable on a $5 VPS, with code nodes, LangChain-style AI agents and 400+…
NeuronWriter
Budget content optimiser with NLP term recommendations
NeuronWriter does what Surfer does at a fraction of the price: SERP analysis, NLP-based term suggestions, a content score and an AI writer. The…
NotebookLM
Google's notebook that only answers from sources you upload
Upload PDFs, docs, slides, links and videos and NotebookLM answers only from them, with citations back to the exact passage. Audio Overviews turn…
Notion AI
AI writing, search and meeting notes inside your Notion workspace
Notion AI drafts, summarises and answers questions across your pages, records meeting notes and now runs agents that update databases for you. As of…
OpusClip
Cuts long videos into captioned shorts automatically
Paste a YouTube link or upload a recording and OpusClip finds the best moments, reframes them vertically, adds animated captions and scores each clip…
Otter.ai
Meeting transcription and summaries with a generous free tier
Otter joins your Zoom, Meet and Teams calls, transcribes live, and produces summaries and action items. The free plan is enough for occasional…
Pictory
Turn blog posts and long videos into short captioned clips
Pictory is built for repurposing: paste a URL or script and it assembles a video from stock footage with captions and voiceover, or upload a long…
Pika
Playful AI video with viral effects and low entry price
Pika leans into fun: Pikaffects that squish, melt or explode objects, lip sync, and quick social clips. It is the cheapest way into AI video at $8 a…
Printify
Print-on-demand marketplace with the widest product catalogue
Printify connects your Shopify, Etsy or Amazon store to a network of print providers, so you pick the cheapest or closest printer per product. It is…
QuillBot
Paraphraser, grammar checker and summariser in one
QuillBot is best known for its paraphrasing modes, which rewrite a passage for fluency, formality or length. It also bundles a grammar checker…
Rank Math
WordPress SEO plugin with schema, redirects and Content AI
Rank Math is the WordPress SEO plugin many sites picked over Yoast: on-page analysis, schema markup, redirects, sitemaps and rank tracking, with a…
Reclaim.ai
Smart calendar that defends focus time and habits
Reclaim sits on Google or Outlook Calendar and auto-books focus time, habits, tasks and breaks, moving them when meetings land. It is lighter than…
Recraft
Image generator that outputs true vectors and brand styles
Recraft is the generator designers use because it produces real SVG vectors, consistent brand styles and icon sets rather than only raster images…
Relay.app
Automation with AI steps and human approvals built in
Relay.app is a newer automation tool designed around AI: every workflow can include AI steps, and human-in-the-loop approvals are a first-class…
Replit
Browser IDE with an agent that builds and deploys apps
Replit gives you a full development environment in the browser plus Replit Agent, which builds an app from a description, adds a database and deploys…
Runway
Professional AI video generation used by film and ad studios
Runway builds the Gen models that studios and agencies actually use in production, with image-to-video, character references, motion brush and an…
Rytr
Cheap, simple AI writer with 40+ templates
Rytr is the budget option: pick a use case, a tone and a language, get a draft. It will not replace a strategist, but for product descriptions…
scite
See whether papers support or contrast a citation
scite's Smart Citations show how a paper has been cited: supporting, contrasting or just mentioning. Its Assistant writes answers with real…
Semrush
The all-in-one SEO and marketing suite most agencies run on
Semrush covers keyword research, backlink analysis, site audits, rank tracking, content and now AI-search visibility, all in one account. It is…
Shopify
The leading store platform, with Magic and Sidekick AI
Shopify is where most serious online stores run. Shopify Magic writes product descriptions and emails, Sidekick answers questions about your store…
Speechify
Listen to any text, plus AI voiceovers and dubbing
Speechify started as a reading tool for dyslexia and is now the most-used consumer text-to-speech app: it reads web pages, PDFs and books aloud in…
Stable Diffusion (Stability AI)
The open-source image model you can run and fine-tune yourself
Stable Diffusion is the model that made local image generation possible. Stability AI releases the weights under a community licence that is free for…
Sudowrite
AI writing partner built specifically for fiction authors
Sudowrite is aimed at novelists rather than marketers. Its Story Bible keeps characters, setting and plot consistent, Write continues your prose in…
Suno
Full songs with vocals from a text prompt
Suno generates complete songs, vocals and all, from a short description or your own lyrics. The free plan gives daily credits without commercial…
Surfer SEO
Content editor that scores drafts against the top-ranking pages
Surfer analyses what ranks for a keyword and gives you a live content score as you write: terms to include, headings, length. Its AI writer produces…
Synthesia
Avatar videos for training and comms, from a script
Synthesia turns a script into a presenter-led video with a stock or custom avatar in 140+ languages. It is the enterprise choice for training…
Udio
Suno's closest rival for AI-generated music
Udio makes songs from prompts with a slightly different sound to Suno, plus extension, inpainting and stem downloads on paid plans. After settling…
Uizard
Turn sketches, screenshots and prompts into app mockups
Uizard (now under Miro) generates multi-screen app and web mockups from a text prompt, a hand-drawn sketch or a screenshot, then lets you edit them…
v0
Vercel's generator for React and Next.js interfaces
v0 generates production-quality React components and full pages using shadcn/ui and Tailwind, then deploys straight to Vercel. It is the best choice…
Webflow
Designer-grade no-code builder with a real CMS and AI assistant
Webflow gives you full control over layout and interactions without writing code, exports clean HTML and CSS, and its CMS powers proper content…
Windsurf
AI IDE with the Cascade agent, now part of Cognition
Windsurf (renamed Devin Desktop in mid-2026 after Cognition acquired it) is a VS Code-based editor whose Cascade agent keeps deep context on your…
Wix
Mainstream site builder with an AI generator and huge app market
Wix's AI builder asks a few questions and produces a complete site with text and images, which you then edit in the classic drag-and-drop editor or…
WordPress.com
Managed WordPress from Automattic with an AI writing assistant
WordPress.com runs WordPress for you with hosting, updates and security handled, and adds an AI assistant for writing posts and building pages. The…
Writesonic
AI writing platform now aimed at SEO and AI-search visibility
Writesonic has moved from generic copy generation toward SEO and generative-engine optimisation: long-form articles with live SERP data…
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