Brevo
Affordable email, SMS and CRM billed by sends, not contacts
Brevo (formerly Sendinblue) charges by emails sent rather than contacts stored, which makes it far cheaper than Mailchimp for large but quiet lists…
Mailchimp
The best-known email platform, now with Intuit Assist AI
Mailchimp remains the email tool most people have heard of: templates, newsletters, automations and a free plan for small lists. Intuit Assist drafts campaigns and suggests send times. It is fine for newsletters; e-commerce brands often outgrow it.
Best for: newsletters and small lists
What works
- Familiar and easy to start
- Good template editor
- Free plan for small lists
What to know
- Charges for unsubscribed contacts
- No affiliate program any more
Alternatives
Klaviyo
E-commerce email and SMS with AI segments and flows
Klaviyo is the default email and SMS platform for Shopify and other e-commerce stores. Its AI writes subject lines and flows, predicts churn and…
HubSpot (Breeze AI)
CRM and marketing platform with Breeze AI agents built in
HubSpot's free CRM is the reason many small businesses start here; Breeze adds AI agents for content, prospecting and customer service across…