Google Ads 1-Click AI Max Experiment Recommendation
AI summary Google Ads has added a section on one-click AI Max experiments to its FAQ page for AI Max search campaigns. Eligible advertisers may see the option among their recommendations, and choosing it automatically launches a 50/50 test pitting an AI Max version against the original Search campaign. When building an experiment in the Experiments tab, users can also turn Asset optimization and Search term matching on or off for individual ad groups in the test arm. Hana Kobzova first flagged the change on PPC News Feed.